Email: yan [at]

Curriculum Vitae

Hi, I am a PhD candidate at the Graduate School of Economics, Finance, and Management (GSEFM), Goethe University Frankfurt. My primary research interests lie in Digital Advertising and Media. I usually work with observational data (using applied econometrics and machine learning methods), recently I also started to design online experiments.

Working Papers

How Does the Adoption of Ad Blockers Affect News Consumption?”, with Klaus M. Miller and Bernd Skiera

Paywall and Content Polarization” (single author paper)

“Information-Seeking Argument Mining: A Step Towards Identifying Reasons in Textual Analysis to Improve Services”, with Bernd Skiera, Johannes Daxenberger, Marcus Dombois, Iryna Gurevych