Email: yan [at] wiwi.uni-frankfurt [dot] de

Hi, I am a Ph.D. candidate at the Graduate School of Economics, Finance, and Management (GSEFM), Goethe University Frankfurt. My primary research interests lie in Digital Advertising and Media. I usually work with observational data (using applied econometrics and machine learning methods), recently I also started to design online experiments.

I’m joining Leavey School of Business, Santa Clara University as an assistant professor in marketing in September 2022.


Yan, Shunyao, Klaus M. Miller, and Bernd Skiera. “How Does the Adoption of Ad Blockers Affect News Consumption?” Journal of Marketing Research, forthcoming.

Skiera, Bernd, Shunyao Yan, Johannes Daxenberger, Marcus Dombois, and Iryna Gurevych. “Using Information-Seeking Argument Mining to Improve Service.” Journal of Service Research, (June 2022).