Email: yan [at] wiwi.uni-frankfurt [dot] de

Hi, I am a PhD candidate at the Graduate School of Economics, Finance, and Management (GSEFM), Goethe University Frankfurt. My primary research interests lie in Digital Advertising and Media. I usually work with observational data (using applied econometrics and machine learning methods), recently I also started to design online experiments.


Yan, Shunyao, Klaus M. Miller, and Bernd Skiera. “How Does the Adoption of Ad Blockers Affect News Consumption?” Journal of Marketing Research, forthcoming.