Email: yan [at] wiwi.uni-frankfurt [dot] de

Hi, I am a PhD candidate at the Graduate School of Economics, Finance, and Management (GSEFM), Goethe University Frankfurt. My primary research interests lie in Digital Advertising and Media. I usually work with observational data (using applied econometrics and machine learning methods), recently I also started to design online experiments.

Publications

Yan, Shunyao, Klaus M. Miller, and Bernd Skiera. “How Does the Adoption of Ad Blockers Affect News Consumption?” Journal of Marketing Research, forthcoming. https://doi.org/10.1177/00222437221076160